My passion for the world of fashion began in my family’s multi-brand shop, where I worked. I was in charge of orders for the various collections.
In February 2010, during a trip to Paris, I was fascinated by the storefronts of the Champs Elysee and began to evaluate the possibility of having my own line.
I was tired of proposing to my clients only clothes by famous designers, all the same and without tailoring.
On my return from Paris I enrolled at the Academy of Luxury (Callegari Institute) where I attended the professional stylist course.
I couldn’t stand behind the desks, I wanted to start creating right away, so I opened a fashion studio with a workshop and made my first collection.
Background of History of the Brand
The brand “Salvo Martorana” born from an idea of the designer Salvo Martorana and the creative Stefano Minniti .
The two Italian designers launched this project in 2015 starting from a love for fashion, creating and exuberant, unique and timeless style.. A hyper sartorial vision.
Silk, tulle, sequins, contrasting colors, slits and necklines remain the must of their collection.
THE “MADE IN PALERMO” ARRIVES IN DUBAI, THE DESIGNER SALVO MARTORANA AT ARABIAN FASHION WEEK
The Palermo-based designer Salvo Martorana has been chosen by the technical committee of Arabia Fashion Week to participate in the tenth edition of the Arab Fashion Week.
The admission was made official just before Christmas and with creative Stefano Minniti reached Dubai to define the commercial aspects. Thirty selected designers in all. “After 10 years of sacrifice and dedication to the greatest passion of my life, fashion, the month of March will mark the beginning of the brand’s evolution for us. I am sure that Dubai will become my second home,” says Martorana.
In addition to the inclusion in the official calendar of the Arabic Fashion Week, the brand “Salvo Martorana” with exclusive garments will be in Store 1422, a concept store dedicated to fashion and designers of international high fashion brands.